ABOUT UAE FRESH MARKET
Bringing Clarity to the UAE Fresh Produce Market
We are building UAE fresh produce market intelligence: wholesale price references, suppliers and market movements, starting from Dubai’s Al Aweer Market, so buyers and suppliers can make better sourcing decisions with confidence.
Why UAE Fresh Market Exists
The UAE imports around 90% of its food.* Every day, fresh fruits and vegetables arrive from dozens of origins, and prices move with season, origin, grade, and supply. Yet for many buyers and suppliers, reliable market information is still scattered across phone calls, WhatsApp messages, and personal networks.
Prices Are Hard to Verify
Buyers often receive a single quote with no independent market reference to compare it against.
Reliable Suppliers Take Time to Find
Finding trusted wholesalers and distributors usually depends on who you already know.
Market Changes Arrive Too Late
Seasonal shifts and supply shortages are often noticed only after they have already affected costs.
We built UAE Fresh Market to change that: one clear, independent source of market information, grounded in what actually happens on the market floor.
*Source: UAE Ministry of Climate Change and Environment, cited in USDA Foreign Agricultural Service, Food Processing Ingredients Annual (Dubai, 2024).
How Our Market Data Works
Trust starts with how information is collected. Here is exactly how we gather, check and publish UAE fresh produce market data.
1. Collected on the Market Floor
We visit Dubai’s Al Aweer Market in person to record wholesale prices, product names, origins, grades and pack weights.
2. Cross-Checked With the Trade
We compare what we see with information from wholesalers, distributors and buyers, and with credible published sources.
3. Published With Full Context
Every price shows the product, origin, unit or pack weight, date and data status, so you know exactly what you are looking at.
4. Updated and Corrected Openly
We aim to update prices daily. When a figure changes or an error is found, we correct it transparently.
Understanding Our Data Status
🟢 Verified — Collected by our team on the market floor on the date shown.
🔵 Reference — Sourced from trade contacts or published sources; not yet confirmed on the market floor.
🟠 Awaiting Update — No current figure available. We show “—” rather than guess.
Our Data Standards
✓ No guessed prices — if we don’t have a current figure, we say so.
✓ Accurate units — every price is tied to a specific weight or pack size.
✓ Clear origins — we record where each product comes from.
✓ Dated information — every figure shows when it was collected.
✓ Independent reporting — supplier listings never influence the prices we publish.
✓ Open corrections — spotted an error? Tell us and we’ll review it.
All prices are indicative wholesale references and may vary by origin, quality, grade, pack size and market conditions.
Who We Serve
UAE Fresh Market is built for both sides of the fresh produce trade — the businesses that buy and the businesses that supply.
For Buyers
Hotels, Restaurants & Catering (HORECA) · Supermarkets & Retailers · Procurement Teams
✓ Compare quotes against market price references
✓ Plan purchases around seasonal price movements
✓ Find suppliers by product and origin
For Suppliers
Wholesalers · Importers · Distributors
✓ Get discovered by UAE buyers looking for fresh produce suppliers
✓ Present your products, origins and capacity
✓ Stay informed on market movements
Where We Are Today
We are at the beginning of building the UAE’s clearest source of fresh produce market information — and we would rather show you honest progress than impressive-sounding numbers.
📍 Starting Market
Al Aweer Central Fruit & Vegetable Market, Dubai — the largest fruit and vegetable market in the Gulf.
🥬 Products Tracked
Starting with key fruits and vegetables, and adding more as our data grows.
🔄 How We Update
Prices are collected on the market floor, and every figure shows the date it was recorded.
🤝 Supplier Directory
Now onboarding our first verified suppliers.
Where We Are Going
Our roadmap is shaped by one goal: making the UAE fresh produce trade more transparent, step by step.
Phase 1 · Now
Al Aweer Market — building a reliable price reference for key fruits and vegetables, and onboarding our first verified suppliers.
Phase 2 · Next
More markets and products — expanding coverage to other UAE wholesale markets and adding more product categories.
Phase 3 · Future
Deeper market intelligence — price history, seasonal trend reports and origin insights to help businesses plan purchasing ahead.
Our roadmap evolves with feedback from buyers and suppliers. Tell us what information would help your business most.
A NOTE FROM OUR FOUNDER
Building a Market Everyone Can Trust
Al Aweer’s fruit and vegetable market is more than a place where produce is bought and sold. It is a trading hub that supports the livelihoods of countless traders, importers, suppliers and buyers.
I started UAE Fresh Market with one goal: to bring the information this market runs on into one clear, reliable place — so buyers can find trustworthy suppliers, suppliers can be discovered, and every business can make sourcing decisions with confidence.
That is why I visit the market floor myself and record prices with their origin, grade and pack weight. I publish only what I can stand behind, and when I don’t have a current figure, I say so.
We are starting small, but we are building for the long term. For me, success is not website traffic — it is being genuinely useful to the people who work in this market every day.
— Sayed Hasan, Founder, UAE Fresh Market
Frequently Asked Questions
Clear answers about how our data works and how buyers and suppliers can use the platform.
Our prices are collected in person at Dubai’s Al Aweer Central Fruit & Vegetable Market and cross-checked with wholesalers, distributors and credible published sources. Each price shows its data status and the date it was collected.
We aim to update prices daily. Every figure shows the date it was collected, so you always know how current it is.
No. Our prices are indicative wholesale references. Actual prices vary by origin, quality, grade, pack size, quantity and market conditions. Always confirm the final price with your supplier.
Verified prices were collected by our team on the market floor. Reference prices come from trade contacts or published sources and are not yet confirmed on the floor. Awaiting Update means we don’t have a current figure — so we show a dash instead of guessing.
Our focus is market information and connecting buyers with suppliers. Purchases are arranged directly between buyers and suppliers.
Submit your details through our contact form. We review each business against our Supplier Listing Standards before publishing a listing.
Use our contact form or email us directly. We review every report and correct confirmed errors openly.
Let’s Make the Market Clearer, Together
Whether you are sourcing fresh produce or supplying it, tell us what you need. We are building UAE Fresh Market around real buyer and supplier requirements, one market at a time.
Questions? Email contact@uaefreshmarket.com